Instagram, which has more than 1 billion active users around the world, has risen to such a position that we have started to do everything in accordance with the criteria it is setting, from our behaviour to our activities and entertainment. Just think of yourself. Visiting Instagram is one of the first 3 things you do while waiting for public transport or traveling, taking a break at work or having fun in the evening.
One of the most preferred social media platforms in the world, Instagram is the second most used social media platform in Turkey (the first is YouTube, as you can imagine), while it is on the third rank in the world. After being acquired by Facebook in 2012, Instagram has become much more functional and popular, and it is a huge market place with 38 million users in Turkey today.
In a platform with such a large number of users and potential customers, just acting as an account is not enough today. Brands, which can only reach limited number of people with their accounts and uploaded content, frequently use Instagram Ads. For this very reason, being positioned correctly in a large pool like Instagram requires to advertise and promote through professional service support. As KREABAZ Digital Advertising Agency, we can provide you with professional support for Instagram Ads.
How to Place Instagram Ads?
In order to advertise on Instagram, you must first convert your Instagram page to a business account. To do this is pretty simple. After logging into your Instagram account, click “Settings > Account > Business Account (Switch to Professional Account)” and enter the necessary information, and you will have successfully converted your account. The next step is to choose the method of advertising.
Just like Facebook Ads, there are two ways to advertise on Instagram. The first of these, and of course the easy one, is to use the “Promote” button just below an image you share on your page. After clicking this option, you will choose where your ad will direct people to. This can be your profile, your website or your e-Commerce site. The next step is to identify your target group with breakdowns. Once you set your budget after specifying the age range, gender and region, your ad is published.
The second way to advertise on Instagram is to use Business Manager, a professional platform developed by Facebook for this business, as we stated in the Facebook Ads section. If you want to create professionally measurable and successful ads, you should definitely use Business Manager. Advertising through this panel requires a much more comprehensive knowledge, just like on Facebook.
As you can see in the image on the side, when you enter the panel, you are asked to choose your advertising model. Making the right decision is of great importance here. Many advertising campaigns can suffer great losses because of wrong choices in the very first step. The steps to be taken after choosing your ad model are as follows:
- Determining your advertising budget,
- Making an advertisement plan (specifying the advertisement duration),
- Determining the location where the advertisement will be published,
- Determining the age range,k
- Choosing keywords,/li>
- Determining the advertising areas,
- Choosing the advertising platforms,
- Creating and uploading the ad creation.
After you have done all the steps mentioned here, you can activate your ad with the “Publish” button that appears at the bottom right.
However, it should be pointed out that you must set up the Data Sources correctly in order to accurately measure the ad performance, collect remarketing data, and see and calculate visits and activity statistics. These Data Sources include Facebook Pixel Setup, Offline Event Sets, Event Source Groups, and Custom Conversions.
Another important detail here is that the image (or video) of your ad has the right size, design and features. A design that does not fit the required size will be cut off or appear wrong on the advertising platform you want and an ineffective and in attractive advertising image will mean throwing all your efforts and expenses into the trash. For this reason, it is wise to work with a professional agency for an accurate and effective advertising campaign. You can contact us to get support in this regard.
The Cost of Instagram Ads?
The most wondered issue about Instagram Ads is, of course, the advertising fees. We encounter the question, “How much does Instagram Ads cost?” very frequently. Please note that you need to pay a fee to advertise on Instagram now. As a result of the decision taken by the Revenue Administration on 1 April 2019, advertising on all platforms (Facebook, Instagram, WhatsApp, Messenger) belonging to the Facebook company has been included in the scope of taxation. As of this date, a VAT payment of 18% of the spent budget is required in addition to the advertising budget. This payment, of course, is covered by the advertiser. For this reason, it will be very important to take this VAT amount into account when setting and creating the advertising budget. Because, especially if you are considering a large-budget advertising campaign, you may be required to pay considerable VAT.
Do Instagram Ads Work?
If you have not advertised about your company or brand on Instagram or any other social media before, you may ask yourself, “Why should I advertise?” or “Do Instagram Ads benefit?”
Think that you are a local brand or store. Those who know about you, who are your potential customers, will only be a community that includes a few neighbourhoods around you. Here, with Instagram, you can extend this potential customer base to any region and location you want.
With Instagram Ads, which are many times cheaper than outdoor ads or printed media, you gain the opportunity to promote your brand to more people at much more affordable prices. You can quickly access the potential of users who are directly interested in your product or brand. You can use your location advantage and catch potential customers before huge brands. After all, if you still want us to make it clear, “Yes! Instagram Ads are very beneficial for your brand and sales.”
After all these explanations, please do not hesitate to listen to the voice of the digital world! Contact Us to position your brand correctly in the world of Instagram and to get support on Instagram Ads.