Organized to support the production power of women entrepreneurs, make inspiring stories visible and create an environment of solidarity, Halkbank Producing Women Meetings continue to bring together strong women from all over Turkey. We were proud to contribute to this meaningful gathering. We created a communication language that reflects Halkbank’s vision at every point, from visual animations to social media content, from video production to backstage communication in line with the spirit of the event. With the works we prepared, we did not only describe an event; we also built a visual memory that underlines women’s labor.
Producing animations that would convey the energy and value of the event at first glance was one of the most important building blocks of this project. In the animations we prepared in accordance with the visual identity design:
- From color choices to typography, we adopted a soft yet energetic tone that emphasizes female productivity.
- We created attention-grabbing narratives with special transition effects and dynamic movements for the titles, speakers and prominent themes of the event.
- We developed high-resolution visuals integrated into the stage flow for use on stage LED screens.
- We created teaser animations, each optimized to encourage interaction.
These animations created anticipation before the event and kept the audience’s interest alive during the event. The voices of producing women echoed not only in the hall but also on digital platforms.
The video production process has been one of the most powerful tools to tell the story of this project. Every detail was designed to make visible the labor, perseverance and success of a woman. All this content not only increased the impact of the event, but also created a long-term memory of this gathering. Every second was carefully crafted to convey the value of women’s labor.
