The concept of social media and the channels that make up this concept are gradually gaining more and more space in our lives. Today, there are approximately 54 million active social media users in Turkey. Each of these users has an average of 9 different social media accounts and spends more than 3 hours on social media every day.
The thing that agencies providing social media services hear the most from their customers is probably, “We could also do this, we could share it too.” This sentence is actually partially true! Providing stereotype services without having a grasp of the brand’s image, purpose, target group potential and the interaction language of this potential will eventually lead to this sentence. In the end, almost everyone is on social media and everyone more or less knows how to use these accounts. Here, professionalism and the answer to the question, “What is Social Media Consulting?” come to the fore.
As KREABAZ Digital Advertising Agency, we divide Social Media Services into two as Social Media Consulting and Social Media Management. You may probably ask, “Are not these two the same thing?”, or “The same search results appear when you write them both on the internet!” For this reason, it is better to continue by explaining these two concepts.
What is Social Media Consulting?
Consulting is the services provided by a person based on his or her knowledge and experience on the subject in question. Within this definition, Social Media Consulting is the services provided by a person who has unique ideas, experience and knowledge in social media.
Social Media Consulting is the creation of a whole in accordance with your brand image, not only in your Social Media accounts, but in every area (website, APP, e-Commerce site, etc.) in the digital world. This establishment of the whole is the most important part of social media services. The world of social media is an environment that is hard to build trust, but very easy to loose trust. If your brand’s image, shares, advertisements or discourses are insufficient to meet what it claims, it will be doomed to disappear in this environment. We would like to explain this with an example. You have an e-commerce site and you want to attract customers through social media. If your e-commerce infrastructure is unable to handle visitor traffic or if you have a systemic problem with payment methods, these problems will cause you to suffer in social media and receive those negative comments you frequently see.
- On which social media channels should we be present?
- On which platforms will it be better to organize advertising campaigns?
- Who is our target group?
- What are the ways to reach the target group?
- Is our technical infrastructure strong enough to handle this?
- What do we promise and how much of it can we meet?
- To what extent does our social media language and style reflect our brand?
As KREABAZ, as we start a journey with your brand, we start by asking these and other similar questions, searching for answers and interpreting them. We would like to remind you once again that Social Media Consulting, where strategic and analytical results are evaluated, is the main stage that will drive your brand forward.
What Is Social Media Management?
On the other hand, Social Media Management is the implementation of the adopted strategies on your brand’s social media platforms, after the Social Media Consulting stage. In other words, it is the management of the related practical processes and accounts. While Social Media Consulting is a part of strategy development and planning, Social Media Management is the area where plans and strategies are put into practice. What most social media agencies actually do is simply Social Media Management. For this reason, outcomes are often ineffective and inconsistent.
The services introduced in this section includes the management of your social media accounts with the right design language reflecting your brand image, ensuring maximum interaction with your followers, securing image and crisis management, and creating creative ideas. Shares, Advertisements, Crisis Management, PR, Media Planning and other similar processes are included in these services.
In short, while Social Media Consulting is the theoretical part with planning and experience, Social Media Management is the practical part where these theories and plans are put into practice.
What are the Benefits of Being on Social Media?
- Your brand awareness increases. With your social media profile, where you can explain the purpose and vision of your brand in the most comfortable way, you can convey your identity to the masses in the most accurate way.
- You are more reachable. Staying in one place with your brand as 52 million people means reaching your brand much more.
- It brings together social media, an affordable platform, with the right target and profile looking for your brand and service.
- Web and SEO readers. Being on social media helps your brand appear on the internet faces of your website above the world and more in searches.
Which Services Do We Provide as a Social Media Agency?
We ensure the correct positioning of your brand on Social Media platforms where brands are in great competition. We create strategies that can be developed for your brand and prepare your brand for social media presence. As KREABAZ Digital Advertising Agency, we provide the following services on Social Media:
- Account Strategy and Management
- Content Production Strategy and Management
- Campaign Strategy and Management
- Community Analysis and Interaction Planning
- Follower Management
- Community Management
- Crisis and Online Reputation Management
- Channel Analytics
Social Media Consulting Fees
As KREBAZ Digital Advertising Agency, we provide Social Media Consultancy and Social Media Management services to ensure your correct branding in social media. We manage your accounts on Facebook, Twitter, Instagram, Pinterest, Linkedin, YouTube and other social media channels. We provide services to you in matters of strategic importance such as, “Who are talking about your brand?”, “How do they interact?”, “What can be done to increase this interaction positively?”, “Which platform is more suitable for you in terms of marketing?”, and “What would be the right advertising strategy for you?”
If you want to cooperate with us or learn about our commercial offers to ensure that your brand is positioned correctly on social media, please contact us by clicking the link.