What is Web Design?
Web design is the graphic design phase of the website project, consisting of images and texts created to reach people in the international internet network in order to introduce and explain a person, institution, product, service or subject.
How is Web Design Done?
There are many ways to do web design. Considering the fact that web design is basically a graphic design work, it can be said that there are 2 basic ways to follow: The first way is to receive services from a digital graphic designer, while the second one is to make certain arrangements on a ready-made graphic template. In both methods, the target is to ensure that the resulting web graphic work is suitable for the target group and subject in question.
Why Is Web Design Important?
As in other types of works, web design should be also done by competent experts. The web design business, like any other business, includes many different dynamics and issues to be considered, including but not limited to colour harmony, correct font use, image sizes, page layout, and the ratio of images and text in a page. While it is easy to prepare a list of these items at once, their importance cannot be overemphasised from the point of explaining yourself, your products or services to both your customers and target group in the digitalized world. It is not enough to have a website within the rapidly increasing competition conditions in the internet environment. The right web design layout allows you to tell what you want to say in a very fast and reliable language. It is of great importance that the web design work is done by competent experts or agencies, with the right UX and UI works.
What Is UI Design?
UI is the abbreviation for User Interface. In the UI layout, the size, proportion and clarity of the website are the 3 main items of the web graphic design stage. Under these three main items, the UI layout should be done by competent experts with certain experience and training in order to ensure that the first and most important step is taken to reach the determined goals. In a different definition, UI is the design of every detail that appears on the website in a certain discipline and hierarchical order. Many variables including the following can be considered at this stage:
- User-friendly design,
- Visual dimensions,
- Visual intensity,
- Text density,
- Mobile compatibility,
- Device compatibility in general,
- Aesthetic concerns,
- Colour harmony,
- Usage habits of cultural and regional target groups,
- Quick and easy to understand.
The items listed above can be considered as the main points to deal with in the UI design stage. Compliance of the website with these design principles can ensure the continuity of the process.
What Is UX?
UX is the abbreviation for User Experience. Although UI and UX may seem like different terms, they are actually intertwined and complementary to each other. At this stage, the website graphic design process is the stage where it is tried to measure or determine the experience the target group has or may have while using the website. In the UX, or user experience stage, it is determined what kind of processes the users of the website experience, what kind of problems they are experiencing or will experience, and whether the desired message is given correctly in that part of the website. In this process, it is very important to pay attention to the following items.
- Clarity of clickableareas,
- Device compatibility,
- Mobile devicecompatibility,
- Pellucidity of visualdimensions,
- Ease of use.
If we would like to explain the UX and UI stages with an example, UI can be defined as the process of designing a coffee cup, while UX is the process of attaching a handle to this cup so that the hand of the person drinking the coffee does not burn.
The UX process is a stage that also covers the UI process. Taking both steps correctly, determining the targets accurately and identifying some of the problems that may be encountered at these stages ensure that the relevant website works correctly and the entity or real person who owns the website achieves the goal in the fastest way possible.
As it can be understood from the definitions above, the UX and UI processes are indispensable steps of correct web design and advancing these processes by experts is an important necessity to achieve the goals.