Hariqa, which has gained a unique position in the world of jewelry and accessories, wanted to strengthen its brand value not only with its products but also with its digital presence. We carried out a comprehensive digital transformation work for the company, which set out with the vision of reaching a global customer base. With the corporate website, digital marketing campaigns and social media management, Hariqa has become both closer and more accessible to its target audience. The brand gained a strong visibility in the local market thanks to design-oriented solutions and technology-supported infrastructure.
The transformation process carried out for Hariqa was not only a visual refresh, but also a multi-layered effort aimed at increasing user experience, brand perception and digital reach. The services we realized in this context:
- Corporate Website Design and Software: The website we prepared for Hariqa was designed with a modern and user-friendly interface. The site infrastructure was created by taking into account the criteria of fast access, mobile compatibility and secure infrastructure. Special UX-UI design decisions were made for visitors to easily explore the products and enjoy the shopping experience. The interface combines aesthetics and functionality. Menu structure, product filtering and shopping flow were reorganized by analyzing user behavior. Thus, customers started to establish an uninterrupted connection with the brand in the digital environment.
- Digital Marketing: Digital advertising campaigns were planned with target audience analysis. While increasing brand awareness with Google and social media ads, strategies that will turn into sales were developed. Thanks to measurable campaign reports, the return on advertising investments was maximized.
- Social Media Management: Content reflecting the spirit of the brand was prepared. Social media channels were turned into an active communication center with aesthetic visuals, stories that increase interaction with users and product-oriented posts. Thus, brand loyalty and customer bonds were strengthened.
- Search Engine Optimization (SEO): A detailed SEO strategy was designed for Hariqa. The keyword compatibility of the product pages was ensured, meta descriptions were edited and the site was moved to the top of the search engines with technical SEO efforts. Gaining visibility in search results, especially in the highly competitive jewelry industry, gave the brand a great advantage.
- Motion Mini Video Design: Special short videos were designed to make product promotions more dynamic. These videos were used in social media and advertising campaigns to attract the attention of the target audience. Thanks to the moving visuals, the products became more memorable.
With the combination of all these efforts, Hariqa strengthened its digital identity in accordance with the standards. Oldusite is no longer just a showcase, but a sales channel that facilitates the customer journey. With social media and digital marketing activities, the brand reached a wider audience. Organic traffic increased significantly thanks to SEO optimizations. Motion mini videos introduced the products in a modern and remarkable way.
Hariqa’s digital presence fully reflects its vision in jewelry and accessories. With the combination of design, technology and marketing solutions, the brand has established a stronger connection with its target audience and gained a competitive advantage on a global scale.
