Mateks Makina is a leading brand in the dough processing machinery sector with more than 20 years of experience and an innovative perspective. At the heart of the company lies maximizing the operational efficiency of its customers and facilitating their production processes. With a wide range of solutions, Mateks Makina not only produces machines, but also offers sustainable and technological solutions that add value to the industry. Mateks brand, which is a value in this vision, decided to work with KREABAZ Digital Advertising Agency in order to stand out in digital processes.
We carried out a comprehensive digital transformation project to make Mateks Makina’s presence in the digital world more dynamic and interactive. Our aim in this process was to bring the brand’s strength and expertise in the sector to digital platforms.
- Corporate Website Design and Software: We designed and developed a corporate website for Mateks Makina that is not only aesthetic but also functional. We created a mobile-friendly and fast user experience with this website prepared with modern technology infrastructure. The site effectively displays the company’s corporate structure, products, references and contact information, while providing potential customers with comprehensive information about the brand.
- User Interface (UI) Design: We wanted to make it easy for users to navigate the new website, so we designed an aesthetic and functional interface, with pages enriched with detailed photographs and technical information about the products, allowing potential customers to quickly access the information they are looking for.
- Google Map Search Module Integration: It was very important that Mateks Makina’s physical locations and service points could be easily found. For this, we completed the Google Map integration flawlessly. This feature is an extremely important detail as it allows users to easily reach the nearest authorized dealer or headquarters. It also increases the digital credibility of the brand.
- Product and Product Category Display in Catalog Mode: We created a special catalog module to present the company’s wide range of products in a more organized and understandable way. In this way, visitors can filter products by category and access all the information about the machine they want in one place.
- Search Engine Optimization (SEO): We implemented a special SEO strategy to increase Mateks Makina’s digital visibility.
- Technical SEO: By increasing site speed, perfecting mobile compatibility and creating a clean code structure, we enabled search engine bots to index the site better.
- Keyword Focused Content: By analyzing the most searched terms in the sector, we enriched product and category descriptions with these keywords. In this way, we increased the likelihood of potential customers reaching Mateks Makina in organic searches.
- Meta Tag and Title Edits: By creating unique and impressive meta descriptions and title tags for each page, we aimed to get more clicks in search results.
- Pinterest and Behance Management: We created Pinterest and Behance accounts to showcase the brand’s strong visual materials and emphasize its design competence. Product photos and design works shared on these platforms strengthened the brand’s visual identity and reached new audiences.
The digital and visual solutions package we prepared for Mateks Makina shows how far the brand is not only a machine manufacturer, but also in the field of technology and design. This journey started with the user interface, continued with detailed SEO work and strengthened the brand’s position in the digital world. Thanks to this transformation, Mateks Makina now stands out not only with its powerful machines, but also with its modern and accessible digital face.
